In 2012 Jake Patterson and James Wright turned their passion for the ocean and all things outdoors into their business with the opening of the Watershed concept store in Newquay, Cornwall. Since then they have grown from a concept store to multi-million-pound brand and we like to think we had something to do with it.
With a huge online presence, Watershed’s website is a key element to their business. It’s where their customers can browse through their hundreds of products, and seamlessly create wish-lists and ultimately make sales. For owners Jake and James, it’s a place where their brand truly comes to life.
What we did:
Modern Ecommerce Website
Vend & Facebook Pixel Integration
Responsive Web Design
Like so many other retail businesses, the physical store is still a very important element. We listened to Watershed’s desires to make sure that it was kept as up to date as their website. Gone are the traditional cash tills, in their place iPads which through the Vend POS software and ECOMSILVER Platform, allow their team not only to process transactions but also control store music, customer requests, queries and check their online stores.
We worked with Vend to ensure we maintained the integrity of our Ecommerce platform whilst enabling the full suite of Vend functionality. How has the integration helped Watershed? Jake talks about one of the main advantages of the dynamic CMS, which is the speed of how fast transactions are completed. ‘It lets us turn over sales quickly and efficiently.’
Jake went on to say ‘We are absolutely delighted with the Watershed website. We have worked with many web designers and used different platforms before, but ECOMSILVER stand out as a seriously talented team with excellent customer service. We find the dynamic CMS invaluable because it enables us to update our website whenever and as often as we want, which gives us a great advantage over competitors. We truly believe ECOMSILVER represents the beginning of the website of evolution; the future of online selling is here now!’
James also added ‘ECOMSILVER has been an invaluable asset to our company. With them, we have been able to grow our business and reach our ambitions. We couldn’t be happier with their service.’
We couldn’t be happier with the feedback that we received from Watershed and are looking forward to continuing our partnership with them. Since 2016, accompanied with our wide range of business support services such as day-to-day web management, we have provided an environment which clearly has not restricted Watershed and this can be seen in their rapid growth and increase in sales.