Whilst it’s true that without awareness and traffic your website will never be able to convert customers, it’s equally true that many customers place so much emphasis on this they forget some of the basics in optimising their conversion rates.
Over the upcoming weeks we’re going to look at five research backed principles guaranteed to boost your revenue. This week are focus is on site speed!
Last year it was reported that a one-second delay in site loading time on average costs eCommerce giant Amazon $1.6 billion annually! This problem isn’t exclusive to Amazon; in fact, it’s been estimated that a one-second delay in any site’s load time will result in a 7% loss in conversions.
We live in a “I want it now’ world where people simply do not have the patience to watch web pages slowly load. It’s been suggested that slow website cost UK retailers more than £8.5 billion with 38% of shoppers abandoning websites that take more than 10 seconds to load.
According to data from Gomez, which monitors real user data from 33 major retailers, decreasing page load time from eight to two seconds’ increases conversion rates by a massive 74%. It is therefore critical that site speed it a priority for any online retailer.
As a website owner, you can obviously be conscious of image size and what you upload but the real difference maker is in how your site is built and how often the platform is updated.
At ECOMSILVER we continually invest in our platform to ensure you have the latest technology at your fingertips. Independent GTmetrix reports indicate our sites, on average, have a page speed 7 seconds quicker than our competitors. Can you afford those 7 seconds? Can you imagine what those 7 seconds can do for your business?