Mcgowan & Rutherford

McGowan and Rutherford are a leading UK wholesaler of home interior products.
Discover how our dynamic CMS has revolutionised how they manage their site

McGowan and Rutherford are a leading UK wholesaler of home interior products. Due to the nature of their products and the wholesale market they operate in it was essential to capture the quality and design of their range. Selling exclusively to professional buyers also necessitated extensive trade account features including account management and pay on account capability.

Reliability, flexibility and usability were their key drivers for change. Director Will Brett said, “Our website was plagued with issues, the site kept coming offline, the management of the site was time consuming and the customer journey had deteriorated; it was essential we found a reliable partner who could translate our vision and fast.

When we took the decision to rebuild our site we were hoping for a modernised look and feel along with a platform that was SEO friendly and enabled faster uploading of pages.

Working with ECOMSILVER was a breath of fresh air, from the outset they sought to understand our company, how we worked and what our immediate and long-term targets were. They were transparent with costs and timescales and delivered a site that exceeded all of our expectations."

Mcgowan & Rutherford

"Picture led product pages load within seconds and we’ve already seen a reduction in the bounce rate and increased time on pages. Organic traffic is on the rise and our average order value has increased. Perhaps most importantly the concept they presented secures the longevity of our site for years to come."

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