Watershed co-founders Jake
Patterson and James Wright are celebrating a new accolade, subjects of a new
Vend case study and Vender of the week Status. Their use of the ECOMSILVER
platform successfully integrated with Vend POS software has been highlighted as
a shining example of deploying the latest technology to maximise business
efficiency and profits.
In 2012
Jake Patterson and James Wright turned their passion for the ocean and all
things outdoors into their business with the opening of the Watershed concept
store in Newquay, Cornwall. They initially focused on selling brands and
products, until then unavailable in the UK., which then organically progressed
into designing and producing their own clothing line.
Watershed
are now recognised as one of the top ‘alternative surfboard’ providers in the
UK have grown their brand to include three retail units, a coffee shop over
their flagship store and a thriving international online business.
Like
ECOMSILVER, Watershed have a history of challenging the norms, their retail
outlets and online stores are fully integrated. Gone are the traditional cash
tills, in their place iPads which through the Vend POS software and ECOMSILVER
Platform, allow their team not only to process transactions but also control
store music, customer requests, queries and check their online stores.
In
moving everything to the cloud with Vend it was obviously vital Watershed had
the right ecommerce platform to integrate the technologies. We worked with Vend
to ensure we maintained the integrity of our ecommerce platform whilst enabling
the full suite of Vend functionality. How has the integration helped Watershed?
Jake sites one of the main advantages as the speed in which transactions
complete,
“it lets
us turn over sales quickly and efficiently.”
Jake
went on to say,
“We are
absolutely delighted with the Watershed website. We have worked with many web
designers and used different platforms before, but ECOMSILVER stand out as a
seriously talented team with excellent customer service. We find the
EVO-hosting package invaluable because it enables us to update our website
whenever and as often as we want, which gives us a great advantage over
competitors”.
